PWC Mauritius: Nextgenfactor – Fishing for talent

Accounting firm PwC used an unconventional integrated communications campaign to reinforce its position as an employer of choice in Mauritius.

Campaign details

Advertiser: PwCBrand: PwCAgency: Blast Burson-Marsteller and The Jupiter Drawing Room

"In 2016, almost 80% of the workforce of PwC firms will be millennials."

PwC's NextGen: A global generational study, 2013

Context

Mauritius has an ageing population and a limited pool of talent. Based on it 1.2 million population, it is estimated that only 20,000 people join the job market every year.

PwC Mauritius is always looking for the best talent and wanted to reinforce its position as an employer of choice.

The organisation launched a national challenge competition in February 2016 targeting High...

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