Agency: Sherlock Communications
Sherlock had to take a fundamentally US tech brand, online learning tool Quizlet, with no Brazilian Portuguese-speaking spokespeople or content. and successfully launch and grow it in Brazil. We had to make it relevant and engaging, and drive downloads from multiple audiences across the country's diverse educational system and geographical expanse. As Quizlet can be used by anyone to learn anything, and as access and inclusivity are values core to the brand, Sherlock achieved this goal by putting the target audience at the heart of the campaign. We made champions of and sourced news-worthy and shareable content from teachers, students and influencers, along with running a nationwide hunt for Brazil's most inspiring teacher. The campaign resulted in nearly 200 pieces of coverage and users from every state of Brazil, nationwide print, online and broadcast coverage, more than 60,000 organic shares across social media.