Raoul Wallenberg Academy: The Raoul Wallenberg Algorithm

The Raoul Wallenberg Academy, a Swedish non-profit organisation, created an algorithm to show the compassion temperature of the world in real time online, raising awareness of its work and securing future funding.

Campaign details

Brand: Raoul Wallenberg AcademyAgency: Gullers Grupp

Background

The Raoul Wallenberg Academy (RWA) is a non-profit organization that works in the spirit of Raoul Wallenberg to inspire today's youth to become compassion leaders of tomorrow.

RWA wanted to highlight the importance of compassionate leadership both offline and online. Today, how our world leaders act and write on social media has a significant impact on our society. Tweets can trigger drops on the stock market and cause wars. We needed to remind them of the power that is at their fingertips and the importance of thinking about...

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