Campaign details
Advertiser: Red Dot Network Agency: TODAY Ogilvy Public Relations
Situation analysis
Once the envy of Asia, after decades of misguided junta-led strategies, Myanmar emerged a shadow of its former self when sanctions were lifted in 2012. Following the introduction of major government reforms billions of dollars in foreign investment started pouring into Myanmar, igniting what some people predicted to be the world's fastest-ever deployment of mobile services. SIM cards, once reserved for the elite and sold on the black market for upwards of US$5,000 were soon to be available to the masses at an affordable...