Remembered: There But Not There - A campaign to mark the centenary of WW1

There But Not There, the armed forces charity, created an art installation of ghostly soldier silhouettes to fundraise and educate people about the first World War in the UK.

Campaign details

Brand: RememberedAgency: Newsfeed PR

Executive Summary

In just nine months, we launched a new military charity into the crowded armed forces charity sector, creating the 'There But Not There' campaign.

Our nationwide art installation featuring ghostly Tommy silhouettes became the most iconic and abiding image of the WW1 centenary year, raising in excess of four million pounds for armed forces and mental health causes.

The campaign's success in the UK led to a global tour; with installations landing in the United States, Canada and Australia, culminating in a 6 foot projection on Gibraltar Rock to...

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