Robert F. Kennedy Human Rights Foundation: Mass Bail Out

Robert F. Kennedy Human Rights, a nonprofit organisation, shone a light on the injustice of New York's bail system by releasing women and children from Rikers Island in the US.

Goals of The Mass Bail Out

The Mass Bail Out aimed to:

  • Shine a critical light on the bail system
  • Educate stakeholders, impacted communities & elected officials about the bail system in new york & nationally
  • Highlight the disproportionate, negative impact bail has on black & brown people

Mass Bail Out Summary

The Mass Bail Out was a campaign led by Robert F. Kennedy Human Rights with the support of several grassroots organizations in New York. The aim of the Mass Bail Out was to shine a critical light on the injustice of New York's bail system by releasing women...

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