Campaign Description

Image: L-R, Nick Mwendwa, CEO Football Kenya Federation (FKF), Bob Collymore, Safaricom CEO, Victor Wanyama, Chapa Dimba's Brand Ambassador & Tottenham Hotspur player

  • Chapa Dimba na Safaricom is a grassroots football challenge that aims at scouting and developing the finest football talent, and nurture Kenya's next generation of football stars.
  • The KES 100M project was launched following a need to give an opportunity to talented youth to showcase their football talent, develop grassroots football, scout for youth talent and ultimately propel gifted players to the Country's national leagues.
  • It is in line with Safaricom's mission to transform lives and build emotional connection with customers especially in the youth segment.

Campaign Summary