Saifee Burhani Upliftment Trust; Uplifting hopes, transforming lives for a #behtarkal

Saifee Burhani Upliftment Trust, a trust resoponsible for India's biggest urban redevelopment project, encouraged people in Mumbai to vacate unsafe buildings with an influencer engagement campaign.

Campaign details

Agency: MSL IndiaBrand: Saifee Burhani Upliftment Trust

Situations Analysis

As per a recent report by Maharashtra Housing and Area Development Authority (MHADA), "building collapses in Mumbai have injured at least 1,183 people in the last four decades. Between 1971 and 2018, close to 3,528 building accidents were reported in the city of Mumbai".

On the same grounds is the case of the locality of Bhendi Bazaar in Mumbai, India - tagged as the most congested place with a crumbling infrastructure that dates back to 110 years, was now becoming dangerously susceptible to unfortunate calamities.

The...

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