SAS: Meet the man who hears colours

SAS, a software company, launched a media event that introduced Neil Harbisson, the world's first and only cyborg, to promote the notion of AI.

Breathing Life to AI

Though Artificial Intelligence (AI) is one of the most bandied about words in the tech industry, local media are still grappling with the concept of AI, amidst a dearth of tangible, local examples that bring the complex notion to life.

Because SAS is one of the most important players in the B2B analytics space, AI is an integral facet of its identity. And so it follows that to understand what a dynamic brand SAS is, people first need to comprehend the exciting potential of AI.

SAS needed to launch a communications campaign that would make the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands