Campaign details

Advertiser: ITC
Brand: Savlon
Agency: PR Pundit
Country: India

Brief description

ITC is one of India's foremost multi-business conglomerate and has been ranked amongst the world's largest sustainable value creators in the consumer goods industry. Hand hygiene is a critical issue. To induce behavioural change among children, the process of communication and education has to be fun, engaging and memorable. On Children's Day, ITC's leading hygiene brand, Savlon India, unveiled its unique hygiene and health programme – Savlon Swasth India – with the launch of the innovative Savlon Healthy Hands Chalk Sticks.

The innovation

Savlon Swasth India launched Healthy Hands Chalk Sticks – a set of unique chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and emphasise the importance of washing hands before eating.