Savlon: Healthy hands chalk sticks

Leading hygiene brand Savlon affected change in the behaviour of Indian primary school children by introducing and promoting an innovative product in a fun and memorable way.

Campaign details

Advertiser: ITCBrand: SavlonAgency: PR PunditCountry: India

Brief description

ITC is one of India's foremost multi-business conglomerate and has been ranked amongst the world's largest sustainable value creators in the consumer goods industry. Hand hygiene is a critical issue. To induce behavioural change among children, the process of communication and education has to be fun, engaging and memorable. On Children's Day, ITC's leading hygiene brand, Savlon India, unveiled its unique hygiene and health programme – Savlon Swasth India – with the launch of the innovative Savlon Healthy Hands Chalk Sticks.

The innovation...

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