Campaign details
Advertiser: ITCBrand: SavlonAgency: PR PunditCountry: India
Brief description
ITC is one of India's foremost multi-business conglomerate and has been ranked amongst the world's largest sustainable value creators in the consumer goods industry. Hand hygiene is a critical issue. To induce behavioural change among children, the process of communication and education has to be fun, engaging and memorable. On Children's Day, ITC's leading hygiene brand, Savlon India, unveiled its unique hygiene and health programme – Savlon Swasth India – with the launch of the innovative Savlon Healthy Hands Chalk Sticks.
The innovation...