Schlage elevates perception of door hardware

Schlage, a lock manufacturer, successfully increased locks' profile in the US home décor market by launching a campaign that highlighted door hardware as a design feature.

Campaign details

Advertiser: SchlageBrand: SchlageAgency: Havas FormulaCountry: United States

Summary

Schlage, a brand of Allegion that has created the most technologically advanced lock products for more than 95 years, sought to shift consumer perception of door hardware. The company challenged Havas Formula and Schlage's creative agency, Young & Laramore, to develop and execute a program that would cause consumers to view door hardware differently – as a design accessory that can complete or enhance the look of any room. From spearheading a first-of-its-kind multi-brand design collective to saturating the media with key messages...

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