Shaking it up, the CATMi way

Confederation of ATM Industry (CATMi), a non-profit organisation, raised awareness of the plight of ATM service providers in India.

Campaign details

Agency: Adfactors PRBrand: Confederation of ATM Industry (CATMi)

Background

In India, ATM service providers - represented by the Confederation of ATM Industry (CATMi), a non-profit organisation - are responsible for providing end-to-end services including cash transit, cash replenishment in ATMs, along with software and hardware updates. All CATMi members have either a fixed cost or a variable cost-related service contracts with banks to ensure that the ATMs are operational 24X7. It was business as usual for CATMi members prior to November 2016. This scenario changed in the immediate aftermath of the Indian government demonetising all...

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