SiFive: RISC-V – Against the arms race

SiFive, a tech company, increased the awareness of and fostered knowledge on RISC-V technology in India.

Campaign details

Agency: ArchetypeBrand: SiFive

Background

In the embedded processor industry, ARM architecture is the most dominant platform & has held the pole-position for a long time. In the last few years, RISC-V has emerged as the challenger to this hegemony. Though RISC-V as a competitor offers far more advantages, the platform came into the forefront only in the last couple of years. The educational institutes in India only provide courses on ARM architecture, making knowledge on RISC-V a rarity.

The appetite for RISC-V in India is slowly gaining momentum with the Central Government officially adopting it...

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