Slovak insurance association (slaspo): Hands off of my insurance!

The Slovak Insurance Association (SLASPO), an association for commercial insurance companies, was able to overturn a governmental law proposal by making higher insurance taxation a personal issue for every Slovakian.

Campaign details

Advertiser: Slovak Insurance Association(SLASPO)Brand: Slovak Insurance Association (SLASPO)Agency: SeesameCountry: Slovakia

Campaign achievements

13 000 people signed up against the law (KPI: 5 000)

The government changed the law

Insurance companies saved 50 million EUR

The story of the bad insurance companies and the good government

Insurance companies in Slovakia have a bad reputation:

  • They are accused by the public for not paying enough for the insurance claims
  • People don't trust them and believe that they want to keep the money which belongs to insurance holders

The left-right government...

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