Star World: Securing the Throne with Game of Thrones Season 7

Star World, an Asian English language television channel, launched an influencer campaign that encouraged Indian television consumers to tune in to Game of Thrones.

Campaign details

Agency: Creation IndiaBrand: Star World

Summary

Robert is Ned's best friend, who in turn is Robert's lover's brother, who was kidnapped by a Targaryen prince, who in turn was married to a Martell daughter, who was killed by the guard of the Lannister house, whose daughter is now married to Robert, and Little Finger is about to start the War of the Five Kings!

Sounds gibberish doesn't it? Especially for a non-Game of Thrones (GoT) follower – the ones we had to recruit for Star World. While there was still a major chunk of the...

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