Campaign details
Advertiser: State StreetAgency: Ogilvy, River Communications, Water and Wall Group
Situation, research and insights
Here's a simple fact: Year after year, the number of women in corporate leadership positions continues to be disproportionately low.
Additionally, several studies have shown that having women in senior leadership helps contribute to diversity of thinking and better decision-making and thus better company performance:
- According to a 2015 MSCI study, companies with strong female leadership generated a return on equity of 10.1% per year versus 7.4% for those without a critical mass of women at the top, a 36.4% increase...