Suvinil Maxx Rendimento: Breaking prejudice

Suvinil, a premium paint brand, increased sales by launching a webseries that showcased its products while also providing tips and useful information to its Brazilian customers.

Campaign details

Advertiser: BASFBrand: SuvinilAgency: Máquina Cohn & WolfeCountry: Brazil

This article has been translated from Portuguese using Google Translate. Download the original here.

Summary

In this case, Suvinil, BASF's paint brand and leader in the premium market, presented us the challenge to raise awareness around their new product Maxx Rendimento, a super concentrated professional paint. It was found that the lack of interest of professional painters in Maxx Rendimento had to do with preconceived ideas that concentrated products were harder to use and the results weren't that good....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands