Svenska Spel: Home Swede Home

State-owned gaming operator Svenska Spel ran a competition for a fan to live in a footballer’s real home to distinguish itself from gambling rivals in Sweden during the 2018 FIFA World Cup.

Campaign details

Brand: Svenska SpelAgency: Jung Relations

Summary

As the 2018 World Cup proved to be the most expensive World Cup ever, the main sponsor of the Swedish national team - gaming operator Svenska Spel - offered a unique opportunity for the Swedish fans who were forced to stay in Sweden: the chance to live in a ' national team player's home during the World Cup.

Never before has a sports star lent his home to a supporter - but that was just what Sweden's top striker, Marcus Berg, did with his apartment in Gothenburg.

The campaign...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands