Taiwan Familymart: Familymart little store manager – Play together, learn better

FamilyMart, a convenience store chain, used a series of educational events for children to increase footfall to its stores in Japan.

Campaign details

Advertiser: Taiwan FamilyMartBrand: Taiwan FamilyMartAgency: Ogilvy Public Relations TaiwanCountry: Taiwan

Situation analysis

Taiwan has the highest density of convenience stores in the world. A convenience store can be found once every 500 meters, and total sales are as high as US$96.3 billion a year (Source: Directorate- General of Budget, Accounting and Statistics (DGBAS) of Executive Yuan, R.O.C.(Taiwan), 2016).People in Taiwan can't live without convenience stores, where much of life takes place, from dining to mailing packages to buying tickets, and even banking. Once a neighborhood has a convenience store, it has...

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