Three-pronged campaign with one voice:
- Create awareness
- Build credibility
- Mission moonshot (fundraising)
Primary audience: Indian citizens & diaspora worldwide given the global nature of the GLXP competition.
- Build sense of pride among the Indian community in India and abroad.
Secondary audience: International space agencies, private organisations and distinguished personalities from the field of space & science.
- Showcase the prowess and technical capabilities of an Indian aerospace start-up.