Campaign details

Advertiser: TeamIndus
Brand: TeamIndus
Agency: Text100
Country: India

Mission challenge

Mission approach

Three-pronged campaign with one voice:

  • Create awareness
  • Build credibility
  • Mission moonshot (fundraising)

Primary audience: Indian citizens & diaspora worldwide given the global nature of the GLXP competition.

  • Build sense of pride among the Indian community in India and abroad.

Secondary audience: International space agencies, private organisations and distinguished personalities from the field of space & science.

  • Showcase the prowess and technical capabilities of an Indian aerospace start-up.

Strategy