Temasek: The Great Singapore Replay

Temasek, an investment company, launched The Great Singapore Replay (TGSR) – a campaign that increased awareness of Temasek's community engagement by over 144% and helped re-write Singapore's music history.

Campaign details

Brand: TemasekAgency: Zeno Communications Singapore

The Brief

When most Singaporeans think of Temasek, they think of an investment company with a net portfolio value of S$308 billion. The awareness of the company's role in community building through enablement of the arts was low. To help complement the company's existing public profile, we needed to go from simply stating Temasek's values from their corporate charter to bringing these values to life across the island nation. Enter The Great Singapore Replay (TGSR)- a first of its kind campaign that increased awareness of Temasek's community engagement...

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