The Government of Bermuda: Paradise Contained

The Government of Bermuda launched a campaign to improve its public perception in the UK.

Campaign details

Brand: The Government of BermudaAgency: Cubitt Consulting

Situation

  • In October 2017, Appleby Law firm suffered a significant data security incident, whereby its systems were hacked, and countless documents were stolen. Cubitt Consulting's client, the Government of Bermuda, was found at the centre of the media storm and the so-called 'Paradise Papers'. This threatened the positioning of Bermuda as a fully compliant and tax transparent country.
  • Regularly, we found, the reporting of the incident was misleading. Appleby was consistently labelled as being 'based' or 'headquartered' in Bermuda, an untrue and inaccurate statement.
  • A statement from Jeremy...

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