The Johannesburg Stock Exchange: JSE investment challenge 2017

The Johannesburg Stock Exchange (JSE), the largest stock exchange in Africa, launched a campaign in South Africa to publicise its Investment Challenge to increase the number of university students and high school learners entering the competition.

Campaign details

Brand: The Johannesburg Stock ExchangeAgency: Hill+Knowlton Strategies South Africa

Brief

The Johannesburg Stock Exchange (JSE) partnered with Hill+Knowlton Strategies South Africa (H+K) to help them publicise their annual Investment Challenge in order to increase the number of university students and high school learners entering the competition. Now in its 44th year, the JSE Investment Challenge is a focused and far-reaching educational programme aimed at introducing South African students to the JSE and its role in wealth generation, while also contributing to the country's economic growth.

The Investment Challenge is a simulated game in...

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