The Lights Out and Aeronaut Brewing Co.: T.R.I.P. Through The Multiverse

Aeronaut, a brewery, launched a campaign with The Lights Out, a music and light band, to lift the band's online presence and increase beer sales in the US.

Campaign details

Advertiser: The Lights Out + Aeronaut Brewing Co.Agency: Adam Ritchie Brand Direction

Summary

  • For the first time in the history of music and beer, a new studio album was released on a craft beer can
  • The beer became the gateway to an album about parallel universes
  • The co-branded collaboration involved:
    • Digital media production
    • A communications campaign
    • Interactive live events
  • It earned national news coverage in MarketWatch, ADWEEK, Paste Magazine, Food & Wine, Men's Journal, The A.V. Club and more
  • The initiative succeeded despite a seemingly impossible set of hurdles

Collaborators

  • The Lights Out is a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands