Campaign details
Advertiser: The Lights Out + Aeronaut Brewing Co.Agency: Adam Ritchie Brand Direction
Summary
- For the first time in the history of music and beer, a new studio album was released on a craft beer can
- The beer became the gateway to an album about parallel universes
- The co-branded collaboration involved:
- Digital media production
- A communications campaign
- Interactive live events
- It earned national news coverage in MarketWatch, ADWEEK, Paste Magazine, Food & Wine, Men's Journal, The A.V. Club and more
- The initiative succeeded despite a seemingly impossible set of hurdles
Collaborators
- The Lights Out is a...