The Hoffman Agency: Introducing the Periodic Table of Business Storytelling Microsite

The Hoffman Agency, a public relations firm, demonstrated how storytelling applies to business communications by creating an informative microsite and the Periodic Table of Business Storytelling in the US.

Campaign details

Agency: The Hoffman Agency

Storytelling has been trending in the communications industry for years

When it comes to business communications, storytelling by its classic definition often can't be applied.

Yet, the techniques found in storytelling, both fiction and nonfiction alike, can absolutely be applied across all forms of business communications, press interviews, websites and presentations, to name a few.

That's the genesis behind our microsite

The site's objectives and structure

  • The site serves as a resource for the communications profession.
  • The site acts as a form of education, explaining a repeatable process to lift business writing....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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