The L16: Bringing new light to photography

Light, a camera company, developed a campaign to launch the L16, its new product in the US.

Campaign details

Advertiser: LightAgency: Inner Circle Labs

Meet Light

Light's Mission

  • Reimagine photography – use technology to make high-quality photography more accessible

Company Background

  • Founded in 2013 by Dave Grannan + Rajiv Laroia
  • $35M in funding to-date led by Bessemer Venture Partners + CRV (series A) + Formation 8 (series B)
  • 52 employees; headquartered in Palo Alto, Calif.

Dave Grannan – CEO & co-founder

Prior to Light, Dave was CEO of Vlingo, the first natural language speech recognition service for mobile phones. Vlingo provided speech recognition for the first Siri app and powered Samsung's S-Voice product....

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