Campaign details
Agency: AvianWEBrand: Philips India
Philips is a reputed brand in India, known for its products in the lighting, consumer electronics and consumer lifestyle categories. Post its split into Lightning and Healthtech in 2015, Philips HealthTech (as the company is now known) found that brand awareness still rested largely around its products in the consumer space. With Philips keen to identify itself as a HealthTech brand, the mandate was clear: To be positioned as a brand that promotes a healthy lifestyle with innovative technology showcasing their two product portfolios: Healthcare and Personal Health.
Objective
Position Philips...