Unilever, Nexxus: Making Nexxus Keraphix as a Platinum Power Player

Nexxus, the haircare brand, used influences to drive up momentum for its haircare product, which ultimately led to a 6% increase in POS growth in the US.

Nexxusisa Brand of Firsts

Nexxus was first introduced in 1979 by Jheri Redding, scientist, cosmetologist and creator of the modern day conditioner.

With Jheri at the helm, Nexxus made a name for itself early on as an innovative haircare brand with salon crafted, scientifically proven formulas that eclipsed expectations and delivered extraordinary results.

Most importantly, he pioneered the revolutionary idea of treating hair with protein - because when hair is treated with protein infused formulas, it can recover what has been lost, bringing it back to life.

The practice of treating hair with proteins set Nexxus apart from all others....

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