Overview
Dove Invisible Dry leaves no white marks on up to 100 garment colours, a great claim for the product, but the challenge came in effectively communicating this to consumers in a meaningful and memorable way.
The campaign was rooted on the insight that Africa is a colourful continent where women express themselves through donning bright and bold fabrics.
Dove commissioned the design of a bespoke print that celebrates the rich and diverse cultures of our continent, revealing it as a showstopper dress at AFI JHB Fashion Week, garnering interest and love from across the continent.
The social media led...