Unilever - Dove: 100 Colours

Dove, a personal care brand, communicated its product offering by connecting with consumers' love of bold prints in South Africa.

Overview

Dove Invisible Dry leaves no white marks on up to 100 garment colours, a great claim for the product, but the challenge came in effectively communicating this to consumers in a meaningful and memorable way.

The campaign was rooted on the insight that Africa is a colourful continent where women express themselves through donning bright and bold fabrics.

Dove commissioned the design of a bespoke print that celebrates the rich and diverse cultures of our continent, revealing it as a showstopper dress at AFI JHB Fashion Week, garnering interest and love from across the continent.

The social media led...

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