Unilever l Baby Dove: Seu Leite Pode Salvar Vidas

Baby Dove, a baby care brand, partnered with a hospital in São Paulo to raise awareness about the importance of breast milk donation and achieved a 400% increase in breast milk donations.

Campaign details

Brand: Unilever l Baby DoveAgency: In Press Porter Novelli

This article has been translated from Portuguese using Google Translate. Download the original here.

WHY THIS CAMPAIGN IS WORTHY OF AN AWARD?

"Seu Leite Pode Salvar Vidas"("Breast Milk Donation Can Save Lives") raised awareness to one of the most important issues related to new born babies and their moms: the importance of breast milk donation to help save the lives of premature infants whose moms have difficulty nursing them. It became Baby Dove's social platform and represents its mission to help...

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