Campaign details
Advertiser: UPSBrand: UPSAgency: Ogilvy Public RelationsCountry: Asia Pacific
The challenge
As a global leader in logistics with a price premium and a reputation for catering to American and European MNCs, it's easy to see how for some businesses in Asia, and particularly smaller companies, UPS might seem out of reach. In the company's 10 key markets in Asia-Pacific (China, Hong Kong, Taiwan, Japan, South Korea, Singapore, Philippines, Thailand, Vietnam and Malaysia) the level of understanding about logistics varies substantially, while the needs of businesses are vast – from simply moving...