Vauxhall: #ParallelBarking

Vauxhall, the car company, used surprising social media video to promote its new Corsa car model in the UK.

Campaign details

Advertiser: VauxhallBrand: VauxhallAgency: Weber ShandwickCountry: United Kingdom

Summary

Vauxhall asked us to create a social media campaign to showcase the stand-out features of the new Corsa. Through social listening, we discovered first-time and learner drivers were most worried about parallel parking, so we put Gerty the boxer dog in the driving seat and showed how the Corsa's Advanced Park Assist feature – unusual in an entry-level car – made the Corsa so easy to park, even a dog could do it. Our "hidden camera" #ParallelBarking video, including the amazed faces of...

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