Viacom18 Motion Pictures: Budhia Singh – running against all odds

The biopic Born To Run, chronicling the life of Budhia Singh, who ran a distance of 65 kilometres in seven hours in eastern India as a five-year-old, brought his name back into the mainstream media and the public eye.

Campaign details

Advertiser: Viacom MediaBrand: Viacom18 Motion PicturesCountry: India

Situation analysis

India's hope for the Olympics, the world's youngest marathon runner, the wonder child – there are many a name that Budhia Singh is known by. He was a legend at the age of 5, a young boy from the slums of Odisha, a small state in India who was born to run. His largest achievement is completing a record breaking run from Puri to Bhubaneshwar, which is a massive 65km, in the sweltering 50-degree heat in 7 hours, 2 mins.

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