Agency: Avian Media PvT Ltd
Bringing back the charm of flying
The Indian aviation industry has seen variations in customer service over a short period of time, unlike other mature aviation markets. From queuing up to pick the best seat (Air Deccan) to being treated like a king (Kingfisher) and finally a very cut and dry approach to flying by the LLCs. Out of the three, the one that has largely stuck around is the LLC model. Because of this, people had forgotten the finer things associated with flying, the little details that made a customer feel special and made their journey worthwhile. Vistara took it upon themselves to bring back the charm of flying into the Indian aviation industry.
Vistara's goals were set
- To bring about a change in the way flying was perceived in India – not just a mechanical task with a singular aim of reaching their destination on time, but a seamless flying experience. An experience that would include thoughtful service and would compel customers to pay a premium to fly with Vistara.
- Delighting customers by driving innovation to strengthen its unique value proposition and expansion of operations to suit the customer's needs.
- Highlight the amalgamation of the core values of two iconic brands – exceptional services of Singapore Airlines and the trust of the TATA lineage.