VMware: Employees First – VMware Elevates Employees as Drivers of Digital Transformation

VMware, a software company, generated more than 1,400 leads as a result of its social media effort to highlight employee technology pain points in the US.

Technology now plays a critical role in employee experience. And employee experience is a key driver of a company's success.

  • Millennials now make up 50%
  • Engaged workers are 4x more likely to stay in their job.
  • Employees at digitally mature companies are six times less likely to leave
  • Enterprises in the top 25% of employee experience have 2x the innovation and customer satisfaction.

Assignment and Challenge

As a company whose most notable products involve concepts like server virtualization, microsegmentation and software-defined wide area networking, VMware is famous in deep, deep IT.

But they've struggled to make a name in technology...

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