A New Chapter In Telco History
In a bid to up its black shareholding, Vodacom announced a new BBBEE deal that would see BEE partners exchange their current shareholding in Vodacom South Africa (Vodacom SA) for a shareholding of between 5.8% and 6.25% in Vodacom Group.
The stakes were incredibly high. Should the message around the announcement not land correctly, there was a strong possibility that existing shareholders might cash in their shares instead of re-investing.
And so Vodacom enlisted WE's help to walk a grueling tightrope in ensuring the highly sensitive messaging around the new scheme landed correctly across...