Wendy's: We Beefin?

Wendy's, the fast food chain, created a song calling out its competitors in the US, which helped the brand achieve 800 million earned media impressions in 10 days.

Assignment

Wendy's plays in the world of fast food, taking on competitors like McDonald's and Burger King. So, what was the brand doing playing in the world of Nicki Minaj and Kanye West? It was winning the ultimate "beef." Known for its rapid-fire responses and sizzling social media content, Wendy's found itself in the middle of a Twitter beef. In October, 2017, a fast food competitor rapped about its menu items.

The Wendy's team responded immediately, and a rap battle ensued. A subsequent Buzzfeed poll determined that Wendy's raps were the overwhelming winner among fans, with 87 percent of the...

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