Western Union: Enabling financial inclusion in India through remittances

Western Union, a leader in global payment services with over 160 years of history and over two decades in India, became known as a digitally-focused company that aimed to 'Move Money For Better'.

Campaign details

Advertiser: Western Union Financial ServicesBrand: Western Union Financial ServicesAgency: EdelmanCountry: India

Situation analysis

Western Union, a leader in global payment services with over 160 years of history and over two decades in India, aims to 'Move Money for Better'. They are a brand that millions rely on to send money to loved ones across borders. To ensure a formal remittance system and to support growth of the economy, Western Union has helped families get easier access to remittances, via partnerships with Indian banks, agents and India Post. It goes beyond just...

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