Executive Summary
The challenge: The WNBA had a disengaged and declining fan base and needed to create new relevance to engage new fans.
The insight: Millions took to the streets to demand women's equality, but they weren't supporting one of the pioneers of the movement.
The idea: Turn attending a WNBA game into an act of advocacy by inviting fans to Take a Seat, Take a Stand.
The execution: We brought the women's movement into the arena, where every ticket supported organizations that empower women and girls.
The impact:The WNBA claimed its voice in the...