T STAR APP

T Star, a Taiwanese telecommunications brand, launched an e-service and e-sales app in Taiwan to reduce the expense and competition in the 4G market.

Summary

Taiwan is an over-saturated and highly oligopoly market, before 4G mobile launched in 2014, there were already 5 mobile carriers in Taiwan (CHT, TWM, FET, GT &Vibo). The mobile penetration in Taiwan was over 120%, and the Big 3s overtook 87% of the market share. T Star entered 4G mobile market in 2014, with disruptive pricing and 360 digitalization strategies; we soon became a blockbuster, and reached 1M subscribers in 2015/05 and later marked the 2M subscribers in 2018/02.

In 2014, knowing that we were the smallest mobile carrier with the least store outlets and customer service representatives,...

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