Age UK: The Loneliness Documentary

Age UK, the charity dedicated to older people, co-created a TV programme in order to explain the issue of loneliness and increase donations and volunteering in the UK.

Campaign details

Brand: Age UKBrand owner: Age UKLead agency: Manning Gottlieb OMDContributing agencies: Drum, Channel 4Country: United KingdomIndustries: Charities & voluntary organisationsMedia channels: Email marketing, Online video, Outdoor, out-of-home, Public relations, Social media, Sponsorship - media, Television, Websites & micrositesBudget: 1 - 3 million

Executive summary

Over 1.2m older people in the UK are chronically lonely, and half a million regularly go a week without contact from anyone. Age UK's mission is to end this growing epidemic and make the UK a great place to grow...

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