Campaign details
Brand: Age UKBrand owner: Age UKLead agency: Manning Gottlieb OMDContributing agencies: Drum, Channel 4Country: United KingdomIndustries: Charities & voluntary organisationsMedia channels: Email marketing, Online video, Outdoor, out-of-home, Public relations, Social media, Sponsorship - media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
Over 1.2m older people in the UK are chronically lonely, and half a million regularly go a week without contact from anyone. Age UK's mission is to end this growing epidemic and make the UK a great place to grow...