Campaign details
Brand: AncestryBrand owner: AncestryLead agency: Droga5Contributing agencies: OMD West, Weber ShandwickCountry: North AmericaIndustries: Websites, online services, appsMedia channels: Content marketing, Email marketing, Online display, Online video, Outdoor, out-of-home, Public relations, Social media, Television
Executive Summary
To kick off its new brand purpose, in 2017, Ancestry tasked Droga5 with ambitious goals: to become a culturally iconic brand and to drive conversions to their family tree site. Droga5 identified July 4thas the perfect moment to capitalize on the campaign as the holiday has historical and cultural significance, making...