Campaign details
Brand: Andersen Windows 400 SeriesBrand owner: Andersen WindowsLead agency: Barefoot ProximityContributing agencies: BBDOCountry: North AmericaIndustries: Industrial and manufacturingMedia channels: Content marketing, Mobile & apps, Online display, Print - general, Programmatic display, Radio & audio, Search marketing, Social mediaBudget: 500k - 1 million
Executive summary
Andersen Windows had high visibility with builders and contractors, but the company's 400 Series product line was known for being rigid and inflexible – making it a poor choice for remodeling.
The 400 Series' new custom sizing feature was set...