Campaign details
Brand: AronaBrand owner: Turismo de AronaCountry: SpainIndustries: Destinations and locationsMedia channels: Content marketing, Online display, Online videoBudget: Up to 500k
Executive summary
Arona is a municipality in the southern part of the island of Tenerife in the Canary Islands. The municipality covers an area of 81.79 square kilometres comprising 4% of the island's area and wanted to promote its location, activities, gastronomy and culture to tourists.
Using the in-flight digital media, PXCom, passengers could access the campaign through their cellphone, tablet or computer during their flight. Arona was able to...