Arona

Cristina Viguera

The municipality of Arona in south Tenerife used digital in-flight media to promote itself as a destination to tourists from all over Europe.

Campaign details

Brand: AronaBrand owner: Turismo de AronaCountry: SpainIndustries: Destinations and locationsMedia channels: Content marketing, Online display, Online videoBudget: Up to 500k

Executive summary

Arona is a municipality in the southern part of the island of Tenerife in the Canary Islands. The municipality covers an area of 81.79 square kilometres comprising 4% of the island's area and wanted to promote its location, activities, gastronomy and culture to tourists.

Using the in-flight digital media, PXCom, passengers could access the campaign through their cellphone, tablet or computer during their flight. Arona was able to...

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