Campaign details
Brand: AudiBrand owner: AudiAgency: PHD ItalyCountry: ItalyIndustries: Eco, hybrid, electric carsMedia channels: Events & experiential, Content marketing, Livestreaming, Online display, Online video, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
As the best-selling premium car brand in Italy, Audi knows that aspirational positioning is crucial to staying on top. However, it doesn't always lead to important brand perception, which and is something the company sought to change.
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