AXE: Find Your Magic
Campaign details
Brand: AXEBrand owner: Unilever EcuadorLead agency: Initiative EcuadorContributing agencies: Agency ParadaisCountry: EcuadorIndustry: Deodorants, anti-perspirantsChannels used: Direct marketing, Mobile & apps, Newspapers, Online display, Public relations, Radio, Social media, TelevisionBudget: Up to 500k
Executive summary
AXE is the number-one deodorant brand for men in Latin America, with a focus on helping young men to look, feel, and act in the most attractive way possible, in their surrounding environment.
Taking this background into consideration, we saw an opportunity to...