Campaign details
Brand: BebelacBrand owner: DanoneLead agency: Havas Media, Havas / BETCContributing agencies: RedComm, iProspectCountry: IndonesiaIndustries: Baby foodMedia channels: Content marketing, Integrated, Online video, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Social media, Television, Video on demand, Websites & microsites, Word of mouth, advocacyBudget: 500k - 1 million
Executive Summary
Bebelac is one of the growing-up milk brands within Danone's Early Life Nutrition portfolio. Historically, Bebelac always communicated effectively within the emotional space, showcasing emotional TVCs that resonated with their customers. But with the category's declining growth, consumers were...