Campaign details
Brand: BreezeBrand owner: Unilever Philippines Lead agency: Mindshare PhilippinesContributing agencies: SilverpushCountry: PhilippinesIndustries: Laundry productsMedia channels: Mobile & apps, Online display, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Breeze, one of the fastest growing laundry detergent brands in the Philippines, was launching a new variant, Rose Gold Perfume. The brand was aware that TV is a saturated space for the category, yet the preferred above-the-line-medium for product launches.
The brand was also aware that an increasing number of TV viewers are demonstrating more disengaged...