Breeze: Real-time multiscreen sync

Breeze, a laundry detergent brand in the Philippines, leveraged its audience's penchant for second-screening in the launch of its new variant, Rose Gold Perfume.

Campaign details

Brand: BreezeBrand owner: Unilever Philippines Lead agency: Mindshare PhilippinesContributing agencies: SilverpushCountry: PhilippinesIndustries: Laundry productsMedia channels: Mobile & apps, Online display, Social media, TelevisionBudget: 500k - 1 million

Executive summary

Breeze, one of the fastest growing laundry detergent brands in the Philippines, was launching a new variant, Rose Gold Perfume. The brand was aware that TV is a saturated space for the category, yet the preferred above-the-line-medium for product launches.

The brand was also aware that an increasing number of TV viewers are demonstrating more disengaged...

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