bubly: Giphy launch partnership

New sparkling water brand bubly used GIFs to bring to life its brand personality and grow awareness and purchase intent in the US.

Campaign details

Brand: bublyBrand owner: PepsiCoLead agency: R/GA, GiphyContributing agencies: GolinCountry: North AmericaIndustries: Bottled watersMedia channels: Content marketing, Product placement, Search marketing, Social mediaBudget: No budget

Executive summary

The sparkling water space was primed for a boom, but was filled with brands aimed at smaller, more niche targets. The aim was to develop a sparkling water brand that could disrupt a category with huge growth potential by winning over the masses of carbonated soft drinks (CSDs) buyers who were looking for a healthy alternative to...

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