Campaign details
Brand: bublyBrand owner: PepsiCoLead agency: R/GA, GiphyContributing agencies: GolinCountry: North AmericaIndustries: Bottled watersMedia channels: Content marketing, Product placement, Search marketing, Social mediaBudget: No budget
Executive summary
The sparkling water space was primed for a boom, but was filled with brands aimed at smaller, more niche targets. The aim was to develop a sparkling water brand that could disrupt a category with huge growth potential by winning over the masses of carbonated soft drinks (CSDs) buyers who were looking for a healthy alternative to...